The 2025 Bond Loyalty Report™ is your fuel for the future of loyalty.

The only report of its kind — now in its 15th year— is the most comprehensive, usable, and longest-standing study of customer loyalty and engagement in the world.

Loyalty has changed—find out what customers actually value to make them stick. Uncover essential insights into customer needs and experiences by both age and affluence. Discover the attitudinal and behavioural signals of your customers. Level up your competitive advantage with deep insights into your program members and benchmarks against key competitors.

Bond Brand Loyalty

Turn to the data trusted by top brands and loyalty programs for over 15 years.

Leverage over +35MM data points, drawing from nearly 400 key loyalty and rewards programs across 15+ sectors.

…very comprehensive and thought provoking—particularly in the emergent areas.

- Director, Global Loyalty Program Strategy & Design,
McDonald’s

…share this with my executive team. Would like to see these insights more frequently.

- Head of Cards Business,
Saudi Awwal Bank

Walked away with understanding that we need to think beyond tier status as our Co-Brand value proposition.

- Head of Loyalty,
Air France / KLM Flying Blue

Gathered from across the globe, our data spans retail, hospitality, travel and much more. Our proprietary frameworks, credentialed by the Bond Behavioral Institute, blend consumer loyalty science with cutting-edge insights and data to provide brands with actionable strategies and clarity.

Actionable

Use our proprietary tools and plot a path to enhanced performance and ROI.

Nimble

Quickly and efficiently access the customer data that matters most to your business.

Global

Know consumers worldwide with our ¼ Million Member Loyalty Model.

15+ years of data to level up your loyalty like never before.

Dive into actionable predictions and prescriptions for your brand.

Open the aperture wider on benchmarks and comparatively measure the success of specific programs in their categories—all so you can fortify lasting bonds and sustain growth for your business. Understand how to Do Different to resonate more and set yourselves apart.

Free Executive
Summary

Unearth what customers are really feeling and thinking with a look at what stood out most in The Bond Loyalty Report™ for 2025, including Fast Facts, Trending Topics, Key Insights and more.

2025 Loyalty
Perspective

Plan for the future with an in-depth overview of this year’s data—including the top take-aways, disruptors, satisfaction scores, and more of what matters to consumers.

Custom Program
Report

Enable strategic prioritization with a baseline comparison of your Program Performance vs. a customer Competitive Set that offers directional insights. Know where you stand.

Custom
+Sample Boost

Optimize your plans for performance improvement based on a semi-customized Survey Redeployment and Analysis, tailored to your member base and program objectives.

Data-Driven TLC.

Align attitudial and behavioral data for prescriptive, customer-level strategic plans.

Capitalize on your customer interactions while measuring for performance. Gain tailored treatment plans with ready-to-action marketing outputs—from offer, messaging and cadence prescriptions.

Enrich both your member and non-member customer profiles with tactical targeting for immediate impact and ROI.

Live loyalty
benchmarks.

Fuse your customer data with best-in-class models, as well as Bond’s proprietary behavioural, attitudinal and emotional benchmarks. Even enjoy self-serve access to our Snowflake native app anytime you want to stay in-step with brands who have a firm grasp on how to use their data.

  • Access
  • Intuition
  • Optimization

Capture their entire personal ecosystem.

Do you really know your customers? From where they shop to their wardrobe and pantry inventory, Bond’s IQ data looks at the full picture. We uncover patterns in your customers’ purchase signals, allowing you to see exactly how they purchase and participate loyal-y with brands—yours and your competitors’.

Get smart about what’s in customers’ wallets.

Up your Wallet IQ for customer clarity. The study expands on benchmarks and brand comparisons with our proprietary “Wallet IQ,” our aggregator of financial data and consumer spending patterns, so you can discern the brand loyalists from the brand drifters.

Full wallet 3rd-party card-linked data

Promiscuity
Quantify fragmented
wallet behaviors

Partnership
Identify and team up
with adjacent brands

Augmented Intelligence.

Our suite of AI tools makes the unknown increasingly knowable—at scale, and at speed. Plus it never works alone; our experts are always validating, enhancing and enriching what our AI tools help to bring out of our data. That means an even more robust and enhanced Bond Loyalty Report each year.

Venture beyond show and intel.

680K+

Meet more consumers

Base your decisions on comprehensive consumer data that we've gathered from 680K+ consumers sharing multiple cards of spend.

42B+

Connect with key outcomes

Look into your brand’s future by looking back on insights derived from over $42 billion in consumer spend.

Put our data to work

Bring stats to life with actionable segment flag files, industry trend trackers, performance improvement planners, quarterly round tables and more.

2025 LOCAL REPORTS
  • US Edition
  • Canadian Edition
  • European Edition — Forthcoming!
HISTORIC REACH
  • 350K Consumers
  • 1000+ Programmes
  • 37 Countries
  • 20+ Industry Sectors
100+ ATTRIBUTES featuring…
  • Loyalty Mechanics
  • Programme Influence
  • Behavioral Loyalty
  • Emotional Loyalty
  • Earn Mechanics
  • Rewards & Redemption
  • Brand Alignment
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